Strategic Planning Models
has many owners, but failure is an orphan!
Regardless of the type of enterprise, from a start up venture, to a
multi-product firm, strategic planning is difficult.
criteria used when evaluating opportunities include the use of strategic
planning models, qualitative criteria and quantitative criteria
such as sales, profits, market share, return on investment, return on assets,
planning tools have been developed to use as a function of the company’s
objective: From the General
Electric’s Strategic Planning Grid, Ansoff’s
Growth Matrix to the Boston Consulting Group’s
Product Portfolio Matrix. Porter's
Generic Strategy Matrix and Cliff Boman's Competitive
[WINDOW OF OPPORTUNITY
Bowman’s Competitive Strategy Clock (Essence of Competitive
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