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STRATEGIC PLANNING MODELS
Success
has many owners, but failure is an orphan!
Regardless of the type of enterprise, from a start up venture, to a
multi-product firm, strategic planning is difficult.
Typical
criteria used when evaluating opportunities include the use of strategic
planning models, qualitative criteria and quantitative criteria
such as sales, profits, market share, return on investment, return on assets,
etc.
Various
planning tools have been developed to use as a function of the company’s
objective: From the General
Electric’s Strategic Planning Grid, Ansoff’s
Growth Matrix to the Boston Consulting Group’s
Product Portfolio Matrix. Porter's
Generic Strategy Matrix and Cliff Boman's Competitive
Strategy Matrix,
[WINDOW OF OPPORTUNITY
STRATEGY], BENCHMARKING]
Cliff
Bowman’s Competitive Strategy Clock (Essence of Competitive
Strategy, The
by David
Faulkner, Cliff
Bowman) This book provides a comprehensive blueprint for building a
corporate strategy. "Where should we compete? What products should we
compete with? How will we gain sustainable competitive advantage in the s
we choose?" These strategic questions are at the heart of building a
corporate strategy, and any company that intends to remain successful must
find the right answers. |
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