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September 2010
Rancho Santa
Margarita Business Alliance Networking Event
Posted
By CotoBlogzz 08-30-2010
"There is only one thing in the world worse than being talked about, and that is not being talked about." - Oscar Wilde
Rancho
Santa Margarita, CA
– The
Rancho Santa Margarita Business Alliance (RSMBA)
is hosting a networking mixer Thursday September 9th at TGI Fridays from 5:00-7:00 PM located in RSM at 22022 El Paseo.
$10 Members/$15 Non-Members entry fee includes appetizers and no host bar.
This is an excellent opportunity to build up your business pipeline, while having a fun evening meeting new people in the RSM business community.
This
event described as a speed networking event,
promises to be a cost-efficient customer-
acquisition event, but we suggest you spend adequate
amount preparing for it, in order to derive the
maximum benefit, including:
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1. Start with the core of the Onion - that is, the what and the why: What do you do and why do you do it: The power is in the what, the motivation is in the why.
2, That leads directly to your elevator pitch - a one sentence positioning statement that clearly and succinctly states your value proposition in less than 60 seconds - not unlike the personal positioning statement instructions below
3. Bring plenty of of business cards to the event
4. There is a significant difference between listening
and critical listening. Critical listening is
action-based. Even if a person's offerings are
not for you, you may want to refer their business
- it will come back to you.
5. Take notes, because you won’t remember faces
6.. Follow up on all your leads - remember the old
adage: Beware of what you do not say, speaks
louder than what you do say - it can come back and
haunt you!
To RSVP to Donnamarie Carenza-Kline click
here:
How
to Prepare a Personal
Positioning Statement.
A
positioning statement is designed to help customers
remember you, and your key message. The best
messages are the ones that are remembered easily.
After all, if people can't find your message or
remember it, then all is lost.
Most importantly, the message has to be honest
and come across as a conversation, and not platitude.
It
is assumed that your customers don't want to spend a
second more than they have to reading messages. If you
want to get your message across, it must be memorable
and pithy. . Not surprisingly, the best headlines are
short. Such
as: Bush
Elected!; Lakers Win!; Phyllis Loose!
Personal
Positioning Statement Formula:
COMPANY
is a CATEGORY that/who helps PRIMARY AUDIENCE reach
PRIMARY BENEFIT. Unlike other CATEGORY, PERSON
PRIMARY DIFFERENCE
1.
The first part tells
your customers who you are and how others can benefit
2.
The second sentence
tells your customers why you different from
others.
Example: John Doe is a real estate agent who helps medium-sized businesses find commercial space at premium prices. Unlike other real estate agents, Doe specializes in that medium-sized business.
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