Margarita Business Alliance Networking Event
By CotoBlogzz 08-30-2010
"There is only one thing in the world worse than being talked about, and that is not being talked about." - Oscar Wilde
Santa Margarita, CA
Rancho Santa Margarita Business Alliance (RSMBA)
is hosting a networking mixer Thursday September 9th at TGI Fridays from 5:00-7:00 PM located in RSM at 22022 El Paseo.
This is an excellent opportunity to build up your business pipeline, while having a fun evening meeting new people in the RSM business community.
event described as a speed networking event,
promises to be a cost-efficient customer-
acquisition event, but we suggest you spend adequate
amount preparing for it, in order to derive the
maximum benefit, including:
1. Start with the core of the Onion - that is, the what and the why: What do you do and why do you do it: The power is in the what, the motivation is in the why.
2, That leads directly to your elevator pitch - a one sentence positioning statement that clearly and succinctly states your value proposition in less than 60 seconds - not unlike the personal positioning statement instructions below
3. Bring plenty of of business cards to the event
5. Take notes, because you won’t remember faces
to Prepare a Personal
positioning statement is designed to help customers
remember you, and your key message. The best
messages are the ones that are remembered easily.
After all, if people can't find your message or
remember it, then all is lost.
Most importantly, the message has to be honest
and come across as a conversation, and not platitude.
is assumed that your customers don't want to spend a
second more than they have to reading messages. If you
want to get your message across, it must be memorable
and pithy. . Not surprisingly, the best headlines are
Elected!; Lakers Win!; Phyllis Loose!
Positioning Statement Formula:
is a CATEGORY that/who helps PRIMARY AUDIENCE reach
PRIMARY BENEFIT. Unlike other CATEGORY, PERSON
The first part tells
your customers who you are and how others can benefit
The second sentence
tells your customers why you different from
Example: John Doe is a real estate agent who helps medium-sized businesses find commercial space at premium prices. Unlike other real estate agents, Doe specializes in that medium-sized business.
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