September   2010  

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Rancho Santa Margarita Business Alliance Networking Event


Posted By CotoBlogzz  08-30-2010

"There is only one thing in the world worse than being talked about, and that is not being talked about." - Oscar Wilde

Rancho Santa Margarita, CA  The  Rancho Santa Margarita Business Alliance (RSMBA)  is hosting a networking  mixer Thursday September 9th at TGI Fridays from 5:00-7:00 PM located in RSM at 22022 El Paseo.
$10 Members/$15 Non-Members entry fee includes appetizers and no host bar.

This is an excellent opportunity to build up your business pipeline, while having a  fun evening meeting new people in the RSM business community.

This event described  as a speed networking event, promises  to be a cost-efficient customer- acquisition event, but we suggest you spend adequate amount preparing for it, in order to derive the maximum benefit, including:






1.  Start with the core of the Onion - that is, the what and the why:  What do you do and why do you do it:  The power is in the what, the motivation is in the why.

2,  That leads directly to your elevator pitch - a one sentence positioning statement that clearly and succinctly states your value proposition in less than 60 seconds -  not unlike the personal positioning statement instructions below

3.  Bring plenty of  of business cards to the event

4. There is a significant difference between listening and critical listening.  Critical listening is action-based.  Even if a person's offerings are not for you,  you may want to refer their business - it will come back to you.

5. Take notes, because you won’t remember faces

6.. Follow up on all your leads - remember the old adage:  Beware of what you do not say, speaks louder than what you do say - it can come back and haunt you!

To RSVP to Donnamarie Carenza-Kline  click here:




How to Prepare a Personal Positioning Statement.

A positioning statement is designed to help customers remember you, and your key message.  The best messages are the ones that are remembered easily. After all, if people can't find your message or remember it, then all is lost.   Most importantly, the message has to be honest and come across as a conversation, and not platitude. 


It is assumed that your customers don't want to spend a second more than they have to reading messages. If you want to get your message across, it must be memorable and pithy. . Not surprisingly, the best headlines are short.  Such as:  Bush Elected!;  Lakers Win!;  Phyllis Loose!


Personal Positioning Statement Formula:


1.      The first part tells your customers who you are and how others can benefit

2.      The second sentence tells your customers  why you different from others.


Example: John Doe is a real estate agent who helps medium-sized businesses find commercial space at premium prices. Unlike other real estate agents, Doe specializes in that medium-sized business.






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