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Bowman's Competitive Strategy The 'Strategy Clock' is based upon the work of Cliff Bowman ( See The Essence of Competitive Strategy, by David Faulkner, Cliff Bowman). It is another way to analyze a company's competitive position in comparison to the offerings of competitors. Refer to Adding value to service offerings: ( Bowman and Faulkner) Bowman considers competitive
advantage in relation to cost advantage or differentiation advantage. There a
six core strategic options:
1.
Low price/low added value 2.
Low price 3.
Hybrid 4.
Differentiation a.
without a price premium - perceived
added value by user, yielding market share benefits b.
with a price premium - perceived
added value sufficient to bear price premium 5.
Focused differentiation 6.
Increased price/standard - higher
margins if competitors do not value follow/risk of losing market share. 7.
Increased price/low values - only feasible in a monopoly situation 8.
Low value/standard price -
loss of market share
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