COMMUNITY ACZESS MARKETING

DonorsChoose - Provide students in need with resources that our public schools often lack

One of the questions we are often asked is, what is viral marketing? Viral marketing sometimes refers to Internet-based stealth marketing campaigns. The term viral advertising refers to the idea that people will pass on and share interesting and entertaining content. One of the most widely recognized viral marketing campaigns (beside the pioneer HotMail.com), is Burger Kings' Subservient Chicken, launched during Q12005 and within one week, the website recorded 20 million hits.

Other examples of vial marketing include GAP's WatchMeChange.com - no longer available, perhaps because the campaign, although successful, did not contribute and in fact, may have detracted from brand equity.

More recently, the viral marketing strategy being used by Heavy.com has gotten the attention of WSJ columnists and reportedly got some 5 million visitors within a short period of time.

Founded in 1982, Food For the Poor is an interdenominational Christian ministry working to end the suffering of the poor in the Caribbean and Latin America.

Since its inception they have shipped more than 35,000 tractor-trailer loads of food, medicine, educational supplies and other items to brothers and sisters in need.

FFP have built more than 33,000 housing units for families desperately needing shelter and have supported orphanages and education for children.

FFTP serves the poorest of the poor in 16 nations throughout the Caribbean and Latin America. They work directly with local clergy, missionaries and other church-based social programs of various denominations. They provide them with what is needed, where is needed and the most efficient and cost-effective way possible.

In December 2005, Forbes magazine awarded FFTP a 96% fundraising efficiency rating - more than 96% of all donations received in 2005 went directly to programs to serve the poor.

To help FFTP contact them directly. To pledge/send donation using a credit card, fill out the form below.

DonorsChooseSM is a simple way to provide students in need with resources that our public schools often lack. At this not-for-profit web site, teachers submit project proposals for materials or experiences their students need to learn. These ideas become classroom reality when concerned individuals, whom we call Citizen Philanthropists, choose projects to fund.

Proposals range from "Magical Math Centers" ($200) to "Big Book Bonanza" ($320), to "Cooking Across the Curriculum" ($1,100). Any individual can search such proposals by areas of interest, learn about classroom needs, and choose to fund the project(s) they find most compelling. In completing a project, donors receive a feedback package of student photos and thank-you notes, a teacher impact letter, and an expenditure report showing that their tax-deductible gift was spent as directed.

Charity Navigator: Independent charity evaluator, works to advance a more efficient and responsive philanthropic marketplace by evaluating the financial health of America's largest charities.

Ministry Watch - MinistryWatch is an online database with profiles on more than 400 of the largest church and parachurch ministries in the United States. It is also a place where you can learn about how to be a "responsible giver".

Ministry Watch - Transparency report List of ministries that have failed to meet transparency requirements.

Give.Org - BBB Wise Giving Alliance - The Alliance reports on nationally soliciting charitable organizations that are the subject of donor inquiries. These reports include an evaluation of the subject charity in relation to the voluntary BBB charity standards.

Useful Links/Links of Interest