Introduction: What do you want to do today?
The Onion - a Framework to build effective organizations
Is Truth knowable?
The Threshold of belief - defined, ppt format
"Cheshire-Puss, would you tell me, please, which way I ought to go from here?" – Then the Cat throws Alice a curve responding: "That depends a great deal on where you want to get to"
"I don't much care where
-," said Alice. "Then it doesn't matter which way you go," said the
The core of the onion is
comprised of an organization and or individual's core values: Mission,
Vision and Goals. In some cases, these are described in a mission
statement, a vision statement and a goals statement, and in other cases,
all are embodied in a single mission statement. Such mission statement
succinctly defines an organization's reason for existence. An entity that attempts to operate without a mission statement runs the risk of wandering through the world without having the ability to verify that it is on its intended course,
reminiscent of the old adage: "If we do not stand for something, we fall for anything"
Aflac - a supplemental insurance company in the US. Its main business is into health and life insurance policies that cover special conditions, particularly cancer. Aflac insurance policies help customers with expenses not covered by the medical plan. And unlike other health insurance companies that pay out the money to the doctor or the hospital, Aflac can reimburse the customer so that he is able to control the cash settlement instead.
R.J.B. Industries - an engineering and manufacturing company based in Utah.
Positioning Statement Formula:
PERSON is a
CATEGORY that/who helps PRIMARY AUDIENCE reach PRIMARY BENEFIT. Unlike other
CATEGORY, PERSON PRIMARY DIFFERENCE
The first sentence tell people who you are and how others can benefit
The second sentence tells people why you different from others.
Example: John Doe is a real estate agent who helps medium-sized businesses find commercial space at premium prices. Unlike other real estate agents, Doe specializes in that medium-sized business.
day, month, year
Retrieved day, month, year, from http://www.atwebo.com/page.htm<a href=http://www.atwebo.com/page_.htm>page_title</a>
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